Your financial skills matter
Leading German savings bank Sparkasse has recently activated a video campaign across Facebook to highlight the support it can offer customers with financial literacy as their banking partner. Read on to join Susanne Marohn, Head of Campaign, and Ansis Schön, Head of Strategy and Consulting, as they talk to us about the role of brands in supporting financial literacy. What motivated you to undertake a campaign around financial literacy? Susanne: Children across Germany start their financial journey with a Sparkasse savings account and many turn to us at important moments like buying a home. We are a household name across Germany, everybody recognises us and our trust metrics are high. This makes it even more crucial that we act upon our ethos of making our customers lives better—words are not enough. And this is why financial literacy is an important campaign for us. Our history and heritage doesn’t mean we rest on our laurels—we are always doing more and innovating to best ...